Attending
Lollapalooza this year, you realize what a cluster seeing shows with friends can be. Take away that lack of cell service and the massive list of shows, it's really hard to meet up and jam out to your favorite bands with your friends.
And while this sort of behavior is expected with a music festival welcoming thousands of people to 7 stages - it shouldn't be for those one venue events. You SHOULD be able to organize going to an event around something (or someone) you like and easily sit near or with your friends.
Luckily - Ticketmaster saw this same opportunity and announced the next phase in event ticket purchasing. Ticketmaster yesterday announced the launch of its Facebook connectivity available on the interactive seat map that launched last year and is now used in more than 300 venues. Now you can pick exactly what seat you want, instead of the always interesting "Choose the Best Available" option. Now I see where my friends are, and if I want to sit near them.
Or, for those who know that their ex boyfriend may ALSO be going to their favorite band - you can sit far far away and not have to worry about running into them at the beer stand :)
I'm hoping this opens the eyes to other event/booking companies that can use this. I'm looking at you airline providers. SXSW is coming up with a bunch of people and friends booking to the same location. How great would it be to know who and where they're sitting?