Weight Watchers: Making Men look at Weight Loss like Fantasy Football

The new ad for Weight Watchers (Watch it here as the embedding is being pain) , targeted at men, has surfaced. I like it. Whereas the woman's focus has been under the umbrella of spokesperson Jennifer "holy crap does she look good" Hudson, the company has now upped its game in reaching the "dude" who needs to lose a few lbs but doesn't want to say it to his buddies.

While it may be a BIT super targeted (yes men cook on the grill and drink beer. easy) it does a great job of making weight loss feel "cool" or mainstream in the sense that everyone should be healthy and it shouldn't matter what your friends think. It also brings in the "bro" type voice making fun of the system a bit.

What do you think?