The future

Modern Marketing And PR Pro Fluency Matrix

Modern Marketing And PR Pro Fluency Matrix

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Your Brain on Computers - Digital Devices Deprive Brain of Needed Downtime - NYTimes.com

Your Brain on Computers - Digital Devices Deprive Brain of Needed Downtime - NYTimes.com: "The technology makes the tiniest windows of time entertaining, and potentially productive. But scientists point to an unanticipated side effect: when people keep their brains busy with digital input, they are forfeiting downtime that could allow them to better learn and remember information, or come up with new ideas."

-Sometimes I really think my head my explode because I sleep next to my iPhone and fall asleep watching hulu on my MacBook.

How Gap's 'Groupon' Went Crazy Viral | ClickZ

How Gap's 'Groupon' Went Crazy Viral | ClickZ:

"Marking the group-buying platform's largest national effort to date, Gap offered $50 worth of clothing on Aug. 19 for $25 in 85 U.S. and Canadian markets. The campaign made $11 million, while sometimes selling 10 Gap 'Groupons' per second over the course of the day. By late morning, the company says, it was selling 534 Gap offers per minute - representing its most successful campaign by far. The previous best had been 41 per minute for an architectural tour of Chicago in a deal that was served to only Groupon subscribers in that city."

Social Media Helping Public-Relations Sector Thrive - Advertising Age - News

Social Media Helping Public-Relations Sector Thrive - Advertising Age - News: "'PR can prepare a brand or product for its target market while also preparing the market for that new brand or product,' Mr. Harrison said. 'There isn't another discipline in all of communications services that can do that for a brand.'"

Marketing: Envirosell CEO Paco Underhill chats With Ad Age - Advertising Age - News

Marketing: Envirosell CEO Paco Underhill chats With Ad Age - Advertising Age - News:

"Regardless of our economic crisis, most of us feel more time poor than money poor. One of the driving issues that we're looking at is convenience. Women are often desperate to save time. That is very important in terms of how we organize the continuing evolution of shopping engines as they relate to the web-enabled mobile phone. I think that the smartphone is in the process of profoundly changing the nature of shopping because it gives us access to information anywhere. Someone can be inside a Macy's and shopping Saks.com or Sephora.com at the same time. That's what we're calling the 'crisis of convergence.'"

I don't worry cause' everything's gonna be alright...

I have to applaud creative covers by musicians. This guy has the most amazing cover of No One by Alicia Keys. (Side note: this is my go-to karaoke song, so there.)

Your Brain on Computers - Studying the Brain Off the Grid, Professors Find Clarity - NYTimes.com

Your Brain on Computers - Studying the Brain Off the Grid, Professors Find Clarity - NYTimes.com:

"Some of the scientists say a vacation like this hardly warrants much scrutiny. But the trip’s organizer, David Strayer, a psychology professor at the University of Utah, says that studying what happens when we step away from our devices and rest our brains — in particular, how attention, memory and learning are affected — is important science."

Water

Have you SEEN the Smart Water ads with Jennifer Aniston? The ones where the 41, yes 41, year old actress features her ripped abs. She makes me never want to drink anything else but water ever again.

If that was the goal Smart Water---you gone and done it ;)

Heavy Twitter Users Bring Social Activity to New Heights - eMarketer

Heavy Twitter Users Bring Social Activity to New Heights - eMarketer:

"According to ExactTarget, daily Twitter users are highly active across the social web. They are about three times as likely as internet users on average to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and nearly six times as likely to upload articles.

They create, share and comment on content at high rates, making them valuable to marketers for much more than their potential influence on Twitter alone."

Quiet Please

This is right by the John Lennon memorial in Central Park. it's one of my favorite places to sit in the city. Usually I go at night when it's really quiet, like ACTUALLY quiet, not TOURIST QUIET which is what it was like on Sunday where the flood of tourists with zoom lenses posed with thumbs up in the air and hot dog mustard spilling on to the rose petals scattered around the Imagine sign.

Ah, New York.