"Marking the group-buying platform's largest national effort to date, Gap offered $50 worth of clothing on Aug. 19 for $25 in 85 U.S. and Canadian markets. The campaign made $11 million, while sometimes selling 10 Gap 'Groupons' per second over the course of the day. By late morning, the company says, it was selling 534 Gap offers per minute - representing its most successful campaign by far. The previous best had been 41 per minute for an architectural tour of Chicago in a deal that was served to only Groupon subscribers in that city."
0 comments:
Post a Comment