"The immediacy can be breathtaking," he says. "You can't ignore Twitter as part of your overall corporate social-media strategy, just like you can't ignore Google." - Chuck Hollis, a vice president of corporate marketing at EMC Corp. - The Wall Street Journal
April 27, 2009
April 26, 2009
I joined Twitter over 2 years ago..
When I joined:- Celebrities were still not on it.
- I thought it was creepy and lame.
- I used it as a client project.
- I followed everyone who followed me back.
Labels:
twitter
April 21, 2009
Lucky
You ever just take a minute and look around and realize how lucky you are for knowing some people? Getting to know people is SO important, especially with my job. Half of what I have to do is meet people and work on relationships. But sometimes, sitting in a room with friend and really thinking about what each person does can be an interesting task. Lately, it's been a feeling of "Wow--I hang out with some really smart people."
And this post is not set as a place to be bragging about it...it's just something I've noticed and am proud to say. I like surrounding myself with people who are smart and driven.
Mashable yesterday ran a GREAT post covering the ins and outs of the New York Social Media Hub. I was honored to be mentioned in this as part of the "Places of Interest" along with popular hangout Shake Shack and New Work City-coworking space.
But, what was really great (and what a lot of my friends noticed) was that many of the people and companies listed are people I'm lucky enough to see on a daily, weekly, or monthly basis. Being around people who are doing AMAZING things, showing how hungry they are to succeed and make something of themselves and this industry.
So, a special shout to those people I am lucky enough to grab beers and hang out with, converse on a regular basis (even if it is over GChat) and go to for valuable advice and insight.
You know who you are and thank you!
And this post is not set as a place to be bragging about it...it's just something I've noticed and am proud to say. I like surrounding myself with people who are smart and driven.
Mashable yesterday ran a GREAT post covering the ins and outs of the New York Social Media Hub. I was honored to be mentioned in this as part of the "Places of Interest" along with popular hangout Shake Shack and New Work City-coworking space.
But, what was really great (and what a lot of my friends noticed) was that many of the people and companies listed are people I'm lucky enough to see on a daily, weekly, or monthly basis. Being around people who are doing AMAZING things, showing how hungry they are to succeed and make something of themselves and this industry.
So, a special shout to those people I am lucky enough to grab beers and hang out with, converse on a regular basis (even if it is over GChat) and go to for valuable advice and insight.
You know who you are and thank you!
April 13, 2009
April 12, 2009
April 6, 2009
Thank you Mets Blog, Citi Field, Pepsi and Others
*I will put out a disclaimer up front that my company has done work recently with PepsiCo. That said, that relationship had nothing to do with what I attended today so no nonsense about hyping up a client. K?
I was online (shocker) on Twitter (bigger shocker) the other night while working on some late night work and emails. I saw Anthony DeRosa post an interesting tweet about free tickets to Citi Field for the opening game on Monday for the first 100 people to respond to the Mets Blog. Umm...sure. Why not. Not thinking anything of it, I moved on. Then Friday I get an email congratulating me on my win for free tickets to CitiField Monday to watch a live broadcast of the game from the Pepsi Porch. FOR. FREE.
Boo. Yah.
A simple partnership with the NY Mets, Pepsi and an extremely popular blog brought in a quick amount of folks driving to the site to get tickets. My good buddy Steve Badowski joined me for the day where we traveled in the rain to Citi Field, entered the back entrance greeted by smiling Pepsi employees and were on our way. (I found it that day that many of the guests were in fact Pepsi employees---what a perk!) While we couldn't watch the game outside on the Jumbotron from the porch, we did enjoy a large variety of snacks in the Caesar's Lounge watching it on the flat screens, free beers and a chance to meet legendary Met Mookie Wilson. It was fantastic.
Overall---amazing event and thanks again!
Full photos from the event here.
April 5, 2009
Nano Blogging---the next step in blogging
From GeekSugar: This is hilarious. "Flutter"---26 characters or less.
Best line: "Flutter can also take posts from all sorts of sites. Twitter. Facebook. MySpace, I guess. And it automatically shortens them to 26 characters."
Best line: "Flutter can also take posts from all sorts of sites. Twitter. Facebook. MySpace, I guess. And it automatically shortens them to 26 characters."
Labels:
be random,
social media,
twitter
April 2, 2009
Get Glue---Seriously, go get it

One of my FAVORITE tools on the web is Glue. I remember seeing Fraser present Glue at the NY Tech Meetup last year and I "got" what they were saying. Maybe it was the presentation, or maybe it was just the easy way of showcasing what Glue does. I signed up immediately and when I didn't use it as much as I should, I got a quick email from Fraser encouraging me to try it more. I loved that and instantly jumped on the Glue bandwagon. (Side note: Fraser and I emailed back and forth about the product and then realized a few months later that we were playing on the same indoor soccer team. SMALL WORLD.)
For those who don't know, Glue enables you to connect with your friends on the web around the things you visit online. Glue is powered by semantic recognition technology that automatically identifies books, music, movies, wines, stocks, movie stars, recording artists, and more. Glue works hard to make it easy for you to find out what your friends think about things you're visiting online.
So, when I visit my favorite sites like Facebook, Yelp, Twitter---a little screen pops down at the top (it's not annoying...at all) and if a friend has signed up for Glue, their recent browsing history on similar sites shows what they've been looking at. From TV shows on Hulu to mp3s they have browsed on Amazon to MacBooks on the Apple Store---the list goes on in the library of recently browsed items that they then explain.
Why is this great? Well, while many people are avid bloggers, reviewers, Yelpers---some aren't. But, I'm still interested in what they're looking at on the web. Glue makes this happen. By installing the Glue application to your browser (Firefox only) you give permission to Glue to share your information. Plus, you can limit what you have users see and control privacy issues. If you don't want something to be shared, you can delete it too.
I could keep explaining it but the best way to actually "get" a technology like this is sign up and interact with it on a daily basis. So do it.
Today though a special round of congrats goes to the Adaptive Blue Team for the release of a new update to Glue. Now you can discuss the books, music, and movies with your friends across the web. In the new "Glue for You" section, you can find lists of books, music, movies and other everyday things that are popular with your friends. I've been playing around with features and love it already. It's basically a super simple way to share what you're looking at on the web with your friends.
Congrats!
Bonus: Adaptive Blue and team organize weekly giveaways using the Glue product and Twitter. Follow @glue_genie for the updates and rules. If you're interested in Glue or Adaptive Blue, I also reccomend following Fraser Kelton (@fraser) and Alex Iskold (@alexiskold)
Additional Bonus: I received some cool Glue stickers about a month ago from the Adaptive Blue team. I owed them a picture so here it is.
April 1, 2009
How Facebook's New Redesign is a Gift to PR people
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