*Note this post originally appeared on my company's blog here.
New York superstar startup Foursquare and Pepsi have partnered for good this week.
From the official Foursquare blog: every point added to the Foursquare leaderboard this week will be lead to Pepsi donating $0.04 to CampInteractive, an organization that helps empower inner-city youth through technology skills and mentoring.
The total donation has been capped at 10,000 points / $10,000.
A perfect week to do this with all of the holiday parties on the calendar this week, New York Foursquare users should be able to hit that mark easily in a few days.
