When people say it's hard to build a brand (personal or larger) I can't help but say BS. With the internet at everyone's finger tips, setting up a blog, Twitter, Facebook...you can do it.
If people still say "they can't" I like to point them to examples of individuals who have built one for themselves succesfully. Not people with thousands of followers or fans, but people who have a single presence that people can use as a valuable resource.
Perfect example: I came upon Cosmo Guy Online on Tumblr the other day. The blogger is quick to post the latest sightings of the four famous ladies from Sex and the City filming around New York. He also has a Twitter.
Why does this work?
- People want to read this and are interested.
- No one else is providing this information.
- The branding is consistent and simple.
Cosmo Guy, or as he describes himself: "Welcome to your ultimate guide to all things Sex and the City with Cosmo Guy, your sex expert!" Awesome job.
