While there is much debate over who OWNS social media, and many people argue that no one OWNS it, I thought this video from Will McInnes, Managing Director at Nixon McInnes provided some good sound bites. Especially since he thinks PR people are key to moving social media forward in the right direction.
"We need to know more from those PR people about telling stories, about narratives about editors and the end audience and those are skill sets that we really need at the moment. So we need the PR agencies to step up and evolve quickly."
