PR Agency Social Media Check In: Edelman

About: Edelman is the world’s leading independent public relations firm, with more than 3,200 employees in 51 offices worldwide. Edelman was named PRWeek’s “2009 Agency of the Year,” PRWeek’s “Large PR Agency of the Year” (three times in the last four years), and Holmes Report’s “2008 Global Agency of the Year”; and was listed as a top-10 firm by Advertising Age in 2008 and 2007. In 2007, CEO Richard Edelman was honored as “Agency Executive of the Year” by Advertising Age, and he was cited in 2007 and 2008 as “Most Powerful PR Executive” by PRWeek. Edelman’s network includes specialty firms Blue (advertising), StrategyOne (research) and BioScience Communications (medical education and publishing).


Social Media Sites on Corporate Website:

• Flickr
• YouTube
• Facebook
• LinkedIn
• Edelman CEO Richard Edelman's Blog
• Issuu Online Publishing

Client/s Using Social Media to Enhance Campaign/Brand:

• Filterforgood.com : Brita's campaign to reduce bottled water waste. Integrated Facebook, Twitter, blog post widgets.
• Go Red for Women: Connecting thousands of women across the country empowering them about heart disease. Using Flickr and Facebook.

Other Cool Social Media/Digital Assets from Edelman:

• The Edelman Digital Blog
• Steve Rubel's Micropersuasion Blog (editor's note: Steve was a main reason I started blogging on my former employer's blog.)

Summary: Edelman's kicking ass on the social media front. I'm not surprised. With Steve Rubel being one of the pioneers of social media thinking for PR, many of the tactics that I'm looking for in these posts come from ideas he wrote about over the past few years. They're carrying over the necessities of making their clients social across all of their websites and doing it well. Not all clients have a Twitter---which is great because not all clients NEED a Twitter. Their website is extremely impressive and easy to navigate. Awesome.

Do you know or work for an agency doing great things with social media with their clients AND internally? Leave suggestions in the comments!