March 30, 2009

Social Media Stupidity--a great post

My Google Reader has been waaay backed up. I immediately scrolled to my friends blogs and found this gem from my friend Paull Young over at Converseon. Please check out the original post here brilliantly titled "Six Steps to Social Media Stupidity" Thank you Paull!

You’ve heard about this cool new social media stuff right? Here’s three steps to Strategy 2.0 - guaranteed to go Viral!

Step 1: Don’t think about your audience, even more importantly, don’t listen to them.

Step 2: Identify every ‘channel’ or tool you can ‘utilize’.

Step 3: Set up a plan for each channel to push news to the top ‘influencers’.

Step 4: Add jargon you’ve heard at a conference

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Step 5: Add some dodgy statistics about how all the kids are online to the start of your proposal.

Step 6: Press go, wait for The Viral, cash your check and ignore measurement

Bonus points if your lead tactic is the hot new interwebs tool of the day: right now Twitter, this time last year Second Life, this time next year probably Grunter.


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