Lost returns soon!

This makes me SO excited.

I think I've found my future husband

WOW.

Non tech savvy friends

Photo_11.jpg, originally uploaded by kristin_maverick.

I have them. And this is what their Facebook profiles look like after not accepting any friend requests or app requests since 2007. We laughed for about 30 minutes on this one.

Enjoy.

I totally get the blog cute overload

While the live stream is obviously amazing, I clicked around to see the archived videos when they were tiny baby puppies.

Turn up the sound and prepare for your head to explode.


Free TV : Ustream

Sometimes lyrics just hit the spot on a current state of mind.

Wake up naked drinking coffee,
Making plans to change the world
While the world is changing us...
It was good good love.
You used to laugh under the covers
Maybe not so often now
But the way I used to laugh with you
Was loud and hard

Stay or leave
I want you not to go
But you should
It was good as good goes
Stay or leave
I want you not to go
But you did

So what to do
With the rest of today's afternoons, hey
Isn't it strange how we change
Everything we did
Did I do all that I could

-"Stay or Leave" by Dave Matthews Band

PR people--we're kind of like startups

The relationship between PR people and the media is quite similar to the relationship between a startup company and their investors (or potential investors in this market.) Think about it.

Startups develop relationships with their investors.(While I know not all startups do this, I've been impressed by many lately who are just so enthusiastic about their company that they make the effort.) They meet them in person. The attend events. Host round tables. Brown bag lunches. They keep track of what they're doing, blog about what they've been interested in. They keep them on their radar. They interact with them. Develop that personal relationship and use them as a soundboard for ideas.

PR people should do the exact same thing. In order for us to maintain relationships, keep on their radar (and our clients on their radar) we need to constantly build on those relationships.

These relationships do not only mean sending them the latest news to keep them up to date. While this is necessary, I don't think it is the most important. Here are some tips that have worked for me and have shown to help not only my PR career, but my relationships for my clients.

1. Get to know them. Reporters are people too. They have lives, families, hobbies. Ask them what they do. While you may know them as "important reporter from XXX publication" they're also some one's mother, father, brother, best friend, etc... Treat them like people and they'll treat you the same.
2. Take them out of the office. Yes. It's hard. And with all of the latest in social media, online chat tools-what's the point? The point is that an in person meeting and putting a face to a name will change the way you work with someone. Think about it from an internal company perspective. If you've never met your colleague from the UK, you have one type of relationship with them. You email. Have daily calls. Work. Done. But when he comes over to the states for a business trip and you have a 30 minute coffee, the interaction is changed forever and usually for the better. Same things go for reporters.
3. Know where they are. Are they on Twitter? Follow them. But only follow them if you will engage with them. Don't follow them because someone listed out the hundreds of reporters now on Twitter. Do they have a blog? Read it. Many reporters specifically explain the best way to contact them. I always love when a reporter says DON'T EMAIL ME and then PR pros email anyway.
   

While these are only a sampling of tips, take them as you see fit. Add to them. Just make sure your interaction is a relationship and a good one.

Tips for Social Media---from Gary Vaynerchuck

How to Market a Web Company in a Down Economy (from Mashable covering Gary Vaynerchuck's outside speech last night here in New York.)


1. “Hustle” - improvise, be resourceful, do whatever it takes to care for your community. Tough times require creative solutions.

2. “Next 24 months are the biggest opportunity for social media” - social media is mature. “It’s a baby. But it’s mature. It’s a baby with a mustache.”

3. “Large companies will cut social media because they don’t understand it” - the longer the big players stay away from new web technologies, the greater the opportunity for new entrants.

4. “The new barrier to building a brand is your time, not your pocketbook” - nobody can stop you from starting a global media brand from your house; all you need is time.

5. “Telling main street about Twitter is a waste of time” - keep it quiet; knowledge of new web technologies is your competitive advantage.

6. “Take Your Money” - go to Google, type in the keywords in your space. Look at the ads next to the results: these are people who pay to market in your niche. Call them. Convince them to spend those dollars on you instead.

7. “Anything that gets eyeballs is monetizable” - 2500 unique visitors a day should be enough to live on.

How I watched the election results

How I watched the election results, originally uploaded by kristin_maverick.

TV downstairs is fine. Or three browsers open plus Twitter. New media + politics.

NYC Marathon

I got to see part of the marathon run through Brooklyn today. It's interesting for about 3 minutes. Sorry. I know it's inspiring but unless you know someone in the race, it's a big clutter of people.

Anyway---cool photo to say the least.

Celeb Sightings

Please note dan rather in the background, originally uploaded by kristin_maverick.

Celeb sightings are a big deal. Especially if you live in New York because they are EVERYWHERE. I've seen my share of celebs but today was amazing. Dan Rather was sitting a mere 10 feet from me today at John's Pizzeria in Times Square.

Usually I would go up and introduce myself but Mr. Rather is a mecca celebrity. Too big even for me to approach.

David Annabelle from Brothers and Sisters on the other hand...not as big and after a glass of wine I politely asked for a picture this summer at Bryant Park.

Celebs. They're just like us. Rather--different story. He's the man. (He's in the back of the photo on his cell phone.)